Avenida Brasil was a 2012 telenovela that had almost 7 months of duration (starting on March 26th and ending on October 19th). The story was about a big revenge involving a little girl and her step-mother, around this main story we got to know the rich people and its real troubles and the population of a comic (and also realistic) poor neighborhood. This telenovela got really famous all over Brazil, every episode was tense, dark, comic, romantic, real. The Brazilians were catch by a joyfull soundtrack (from Michel Teló to Coldplay), an amazing script and lots of misteries.
With a high-level production cost, Avenida Brasil jumped into cinema techniques to make its “chapters” more exciting than any telenovela. It became a viral-subject on the social networks and lots of scenes became “memes”: for example, every episode ending was surrounded by a “freezing effect”, this effect was copied in hundreds of different (and funny) ways on Facebook, Twitter and Tumblr.
Avenida Brasil was also know by its dark and hard script, on a moment of the story. Carminha (the villain) found out that her housemade was Nina (her step-daughter that she left on landfill), and to complete her revenge she buries Nina alive. This scene had one of the major audiences of the whole telenovela, and also was a World Trending Topic on Twitter. You can watch the whole scene below in the comments.
Finally, we can see that this particular telenovela mobilized an entire country. People re-schedule their commitments to watch Avenida Brasil. Brazil stopped to watch its final episode. Telenovelas has a strong power within Brazilians everyday. Telenovelas is a place where people can run away from their realities and get involved for romantic, dramatic, scary, funny, and above all this, realistic stories.
Victor Capato Ianes Nogueira